Sally White 
Mystery shoppers play a crucial role in helping assess various aspects of a business, such as customer support quality and the efficiency of retail staff. But how exactly does one go about it daily as a mystery shopper?
What goes on behind the scenes: uncovering the daily life of a mystery shopper.
Australia is one of the best places to shop around because it offers practically anything and everything, from top-of-the-line fashion brands to the most distinct pieces of jewelry. With that said, it’s no surprise that professional retail mystery shopping in Australia is pretty well-known. So what does a typical day in the life of a mystery shopper in Australia look like?
Morning briefing. Just like an undercover operative, mystery shoppers in Australia would kick off the morning with a short briefing. Here, they receive their assignment for the day, along with other details that they go over, including unlikely scenarios. What makes this interesting is that they have no idea what kind of assignment will be assigned to them, which makes it more exciting on their end. At the same time, they also have to be prepared in case anything unlikely happens.
Going Aussie undercover. Once they receive their assignment for the day, mystery shoppers are free to carry out their tasks, which could be as simple as observing customer service interactions from the sidelines or taking notes on the store’s overall aesthetic: is it appealing? Is it clean? Those factors are pretty important too, since they attract customers based on how a store presents itself.
Taking notes and capturing pieces of evidence. Along with observing, of course, it’s also necessary for them to take evidence to support their findings. But they’re not only keen on finding fault in the business; they’re also looking for signs of excellence. Most times, they would also interact with the staff to capture the vibe and overall atmosphere of the store.
What happens next after mystery shopping?
Mystery shopping requires one to take an objective perspective on things: there’s no good or bad review; they just say it as it is. In doing so, it will help the store improve the areas they’re lacking.
Filing reports and how it impacts the store.
After wrapping up their tasks, they compile a detailed report on what happened in the stores they visited, providing constructive criticism to businesses for improvement. From there, it’s up to the store to tackle the feedback given to them to improve their services.
This seems like the ideal dream job, no? But Australian mystery shoppers also have it rough, and it’s not as easy-going as some think. Not a lot of people know this, but Australian mystery shoppers play an important role in creating quality and enjoyable shopping experiences for everyone. What we shared above is just the tip of the iceberg, but a lot more things happen behind the scenes. One thing is for sure: they help stores improve overall, ensuring a positive customer experience through an array of Australian businesses.
